Treatment

Treatment is something that creates an effect on the audience and how you do it. For example you can use sound, lighting, camera angles, space in advert, styles of acting e.g. chessey and over the top, genre and editing e.g. short takes.

To start with, we have discussed using  music which will give the advert a cheesy feel to it.
The lighting will be bright and natural coming from the roof and its aim is to create a happy atmosphere from the audience as it won't be dark and gloomy which intends not to make a happy atmosphere often.
The camera angle we used to film was the 180 degrees rule which means filming a certain away infront of them holding the camera straight so it looks like they are talking to each other.
There was alot of space around the atrium as it is not a crowded room and I had booked it out the day before for our group to use for the last 3 periods of the day for the filming. We placed the chest of Drawers in the middle of the room so there was room to film around it.
The style of acting was meant to be forced and cheesy to appeal to the audience to bring them in and to make it rememrable to them in a comic funny way. It was meant to be over the top.
The genre of the advert is comedy where we try and make it funny as possible for the audience to watch because if it is funny, they are more likely to remember the product that is being sold and will more likely sell more than if it was a rather unforgettable boring advertisement.
The editing of the advert was short takes to keep the advert in a fast pace so it don't get boring really quick.
The actors we used were asked to act in over the top cheesy American style accents to give the audience some interest.