Me, Rianna, Amber and Elliot decided we were going to film this advertisement on Friday 18th May 2012. The reason we choose to film then was because it is a day we were all free and had free lessons avalible to film.
We do not need any other extra eqipment becasue it has been provided by the school.
Missing Personnel
We have got actors to act in the advert for us as we are not acting in it. If any of the actors were missing, one of our group agreed to stand in. fortunately everyone was presant but unfortunately me and elliot were absent from filming as Elliot was away with sickness and i had a meeting in school with the career's advisor.
Broken Equipment
If there is any broken equipment we will replace it and pay for the damages if caused by us.
Bad Weather
The weather would not affect our filming as it is being filmed inside.
Friday, 22 June 2012
Locations and work areas
After completing the recces our group all decided to work and film the advertisement in the atrium.
The atrium is located in South Block and is part of the studio where students film their drama performances and use for other various things like art projects and is handy to have a spare room like that in the school. We saw this as an advantage to film in there.
The atrium is located in South Block and is part of the studio where students film their drama performances and use for other various things like art projects and is handy to have a spare room like that in the school. We saw this as an advantage to film in there.
Product Costs
What kind of products would our company have to pay for?
If the advert was being made and filmed by a big international production company it would be different to the kind of cost it would be being filmed in a school as we were filming at our school. In addition to this, we dont have to pay for equipment used in amking the advertisement as it is provided to us whenever we need it as long as we book the time to use it with our group and make sure no other group is using it.
If we was a big company though, we would have to pay for
- Designing materials
- Labour time
- Overhead costs
- Packaging costs
- DVD / Burning costs
- Tripod
- Camera
As we are at school the products we needed which were provided to us were:
- Video Camera. The type of camera we used in filming was a canon HD CMOS
- Tripod to help hold up the camera and keep it steady whilst filming
- Lighting (we used natural light as we filmed in atrium which had a glass roof and the light from the roof was shining through) we didnt use any electrical lights in the class as we did not need any.
- The props was the main point of the advertisement and what it was all about. They were the drawers themselves.
- Editing software, which we did on the macs in the media suite after the filming.
- Camera batteries just in case the batteries ran out whilst we are filming
- Microphones were inclued with the camera
- Computers
- USB to upload from camera to computer so its ready to edit.
If the advert was being made and filmed by a big international production company it would be different to the kind of cost it would be being filmed in a school as we were filming at our school. In addition to this, we dont have to pay for equipment used in amking the advertisement as it is provided to us whenever we need it as long as we book the time to use it with our group and make sure no other group is using it.
If we was a big company though, we would have to pay for
- Designing materials
- Labour time
- Overhead costs
- Packaging costs
- DVD / Burning costs
- Tripod
- Camera
As we are at school the products we needed which were provided to us were:
- Video Camera. The type of camera we used in filming was a canon HD CMOS
- Tripod to help hold up the camera and keep it steady whilst filming
- Lighting (we used natural light as we filmed in atrium which had a glass roof and the light from the roof was shining through) we didnt use any electrical lights in the class as we did not need any.
- The props was the main point of the advertisement and what it was all about. They were the drawers themselves.
- Editing software, which we did on the macs in the media suite after the filming.
- Camera batteries just in case the batteries ran out whilst we are filming
- Microphones were inclued with the camera
- Computers
- USB to upload from camera to computer so its ready to edit.
Estimated Time
Our group is planning on having the advert all filmed, edited and evaluated by the end of May 2012.
We need to make a timeline to work by to ensure everything is all done and the tasks are set on time to ensure we finish beofre the deadline.
This below is the plan of what we are aiming to achieve in the months that follows
March
- Planning
- Equipment schedule and diary
- Production schedule and diary
- Looking at locations to film the advert in around the school
April
- Risk assesments and hazards
- Script and storyboard
- Working practice
- Camera and sound
- Filming and editing
May
- Decisions and solutions
- Evaluation of production
- Evaluation of final product
We need to make a timeline to work by to ensure everything is all done and the tasks are set on time to ensure we finish beofre the deadline.
This below is the plan of what we are aiming to achieve in the months that follows
March
- Planning
- Equipment schedule and diary
- Production schedule and diary
- Looking at locations to film the advert in around the school
April
- Risk assesments and hazards
- Script and storyboard
- Working practice
- Camera and sound
- Filming and editing
May
- Decisions and solutions
- Evaluation of production
- Evaluation of final product
Tuesday, 19 June 2012
Treatment
Treatment is something that creates an effect on the audience and how you do it. For example you can use sound, lighting, camera angles, space in advert, styles of acting e.g. chessey and over the top, genre and editing e.g. short takes.
To start with, we have discussed using music which will give the advert a cheesy feel to it.
The lighting will be bright and natural coming from the roof and its aim is to create a happy atmosphere from the audience as it won't be dark and gloomy which intends not to make a happy atmosphere often.
The camera angle we used to film was the 180 degrees rule which means filming a certain away infront of them holding the camera straight so it looks like they are talking to each other.
There was alot of space around the atrium as it is not a crowded room and I had booked it out the day before for our group to use for the last 3 periods of the day for the filming. We placed the chest of Drawers in the middle of the room so there was room to film around it.
The style of acting was meant to be forced and cheesy to appeal to the audience to bring them in and to make it rememrable to them in a comic funny way. It was meant to be over the top.
The genre of the advert is comedy where we try and make it funny as possible for the audience to watch because if it is funny, they are more likely to remember the product that is being sold and will more likely sell more than if it was a rather unforgettable boring advertisement.
The editing of the advert was short takes to keep the advert in a fast pace so it don't get boring really quick.
The actors we used were asked to act in over the top cheesy American style accents to give the audience some interest.
To start with, we have discussed using music which will give the advert a cheesy feel to it.
The lighting will be bright and natural coming from the roof and its aim is to create a happy atmosphere from the audience as it won't be dark and gloomy which intends not to make a happy atmosphere often.
The camera angle we used to film was the 180 degrees rule which means filming a certain away infront of them holding the camera straight so it looks like they are talking to each other.
There was alot of space around the atrium as it is not a crowded room and I had booked it out the day before for our group to use for the last 3 periods of the day for the filming. We placed the chest of Drawers in the middle of the room so there was room to film around it.
The style of acting was meant to be forced and cheesy to appeal to the audience to bring them in and to make it rememrable to them in a comic funny way. It was meant to be over the top.
The genre of the advert is comedy where we try and make it funny as possible for the audience to watch because if it is funny, they are more likely to remember the product that is being sold and will more likely sell more than if it was a rather unforgettable boring advertisement.
The editing of the advert was short takes to keep the advert in a fast pace so it don't get boring really quick.
The actors we used were asked to act in over the top cheesy American style accents to give the audience some interest.
The finished adverts
The two above videos are our groups final advertisements of the drawers. They were filmed and uploaded by Rianna and edited by Elliot.
We thought as a group it was a good idea to film a long and short version because its more like the adverts on telly as many of them have short ones as well as long ones because we thought at 55 seconds though may be too long to be shown on TV. We got this information by researching adverts on youtube and many were around approximately 30 seconds. The longer adverts could be shown on youtube or other various on demand tv catch ups as that is the place that will guarentee alot of views as everyone loves to catch up online with programes that they miss.
After Elliot had edited these videos we as a group all looked back on them and reviewed to make sure we was all happy with the final product.
Wednesday, 13 June 2012
Target audience for the advert
Our groups primary target audience for our advert is mainly 20-30 year old males. The reason we choose this is because i think the drawers look fresh and the type of design that a younger person may be interested in. There is suitable space for personal things belonging to them, and space to put products on top which they may need. For example, first time home buyers will be interested.
The secondary audience are people it may appeal to after the primary target audience.
I think these drawers may appeal for university students where the age starts at 18. I think this because they are suitable to fit in the halls of rooms that people will be staying in. It has room for their books which they will need for studies. Another secondry type of auidence i think it may suit are older people who will have collected alot of things through out their life.
Below i have done a target market profile for the drawers.
Age: Between 20 - 30
Gender: Aimed at males (but females will buy aswell)
Race: All races will be interested
Class status: Middle class
Sexuality: All sexualitys
Regional identitys: All religions
Ability and disablity: The product is suitable for people in wheelchairs as it is wheelchair height.
The secondary audience are people it may appeal to after the primary target audience.
I think these drawers may appeal for university students where the age starts at 18. I think this because they are suitable to fit in the halls of rooms that people will be staying in. It has room for their books which they will need for studies. Another secondry type of auidence i think it may suit are older people who will have collected alot of things through out their life.
Below i have done a target market profile for the drawers.
Age: Between 20 - 30
Gender: Aimed at males (but females will buy aswell)
Race: All races will be interested
Class status: Middle class
Sexuality: All sexualitys
Regional identitys: All religions
Ability and disablity: The product is suitable for people in wheelchairs as it is wheelchair height.
Monday, 28 May 2012
Roles and responsibilities within the group
Roles and responsibilities in our group.
I was not here for the filming of this video as was off with illness, so when i returned, Rianna filmed me
In the advertisement, my role is being in charge of planning, schedule and diary. That means my task is to ensure that everything is in check for the advertisement.
My first role of planning was to check with the drama teacher that the atrium, our chosen room to film in was avalible for when we wanted to film. As it was available i added it to the diary.
Rihanna Dulake's role was to check everyones evaluations making sure they are all done and correct. I had the role of the production plan, schedule and diary because i like to keep things organised and like to get things done in a certain amount of time.
My first role of planning was to check with the drama teacher that the atrium, our chosen room to film in was avalible for when we wanted to film. As it was available i added it to the diary.
Rihanna Dulake's role was to check everyones evaluations making sure they are all done and correct. I had the role of the production plan, schedule and diary because i like to keep things organised and like to get things done in a certain amount of time.
Monday, 14 May 2012
Storyboard of the advertisement
Our group consisting of me, Elliot, Rianna and Amber decided to each create a storyboard for the advertisement we are creating and take the best bit's from what the group agrees and puts it on the main one.
My idea was to create a advert that consits of someone who drawers broke and needed a new pair of drawers. I then thought of the idea that a logo with writing saying 'need new drawers' could appear on screen and then a different actor appears with the brand new drawers that are being advertised.
Thursday, 26 April 2012
5 Stages of planning and making an advert
1 - Planning
2 - Diary
3 - Risk Assessment
4 - Production
5 - Evaluation
2 - Diary
3 - Risk Assessment
4 - Production
5 - Evaluation
What makes a successful advert
- Slogans
- Famous voice overs and actors
- Humour
- Catchy Jingles / songs
- Something that sticks in your mind and you can remember
Why do people make adverts?
To brand their product to get it well known to the public in order for it to sell and it to make money or create awareness of it.
When making an advert they need to think about many steps
- Target audience brief
- Brief of product
- Costs
- Regulations
- Production
- Story Boarding
- Editing
- Representation
- Famous voice overs and actors
- Humour
- Catchy Jingles / songs
- Something that sticks in your mind and you can remember
Why do people make adverts?
To brand their product to get it well known to the public in order for it to sell and it to make money or create awareness of it.
When making an advert they need to think about many steps
- Target audience brief
- Brief of product
- Costs
- Regulations
- Production
- Story Boarding
- Editing
- Representation
Monday, 16 April 2012
Recce - Location
Location - Atrium / Drama studio (south block)
Checks :
Accessibility - The room is quite big and has lot's of space to do activities in including filming and preforming. It is easy to get equipment inside e.g. camera and tripod etc which are needed for filming.
Electrics - The room has bright lighting which is natural as it is from the roof which is a see through glass roof. The room also contains extra spot lights if needed.
H&S - There may be a table or some chairs in the room , but they are easy to remove from location if not needed whilst filming.
Evaluation :
The sound is good quality. There is a lot of space which will be good for extra equipment to bring in if needed. The room is quite bright which will be good for filming / interviewing the/ person . This room is normally free , which will be avaliable and permission should be acceptable .
Location - meeting room ( M17 )
Checks :
Accessibility - lot of space , quite , easy to bring in equipment
Electrics - blinds to vary lighting conditions , plugs in corners
H&S - quite safe , move tables if needed.
Evaluation - theres space but may be tables and things in the way so may not be good for final filming.
Location - T1
Checks :
Accessibility - quite , spacious , surrounding computers in background , easy to bring in equipment but many table and chairs in the room / may get in the way if positioned a certain way.
Elecrtics -bright lighting , plugs and wires behind computers.
H&S - wires in computers but may be tangled up , and tables and chairs may be in the way
theres space but may be tables and things in the way so may not be good for final filming.
Evaluation - a lot of room , bright lighting so filming won't be so dark , easy to get equipment in but may be things in the way if a lesson was being held.
Location- SDC D6
Checks
quiet , quite small room - hard for a lot of equipment but will fit camera
Electrics - no natural light but there is good artificial light so good for filming
H&S - Its cramped so you might trip up and injure yourself if a lot of equipment used
Evaluation - small room , hard to get equipment in , and a lot of people , no natural light , may have to book if being used.
In conclusion our team decided, that we will be filming inside the atrium, and drama room if needed.
The reason's being are that the atrium has a good source of natural lighting, its spacious and artificial lighting is still available in the atrium and drama room.
Checks :
Accessibility - The room is quite big and has lot's of space to do activities in including filming and preforming. It is easy to get equipment inside e.g. camera and tripod etc which are needed for filming.
Electrics - The room has bright lighting which is natural as it is from the roof which is a see through glass roof. The room also contains extra spot lights if needed.
H&S - There may be a table or some chairs in the room , but they are easy to remove from location if not needed whilst filming.
Evaluation :
The sound is good quality. There is a lot of space which will be good for extra equipment to bring in if needed. The room is quite bright which will be good for filming / interviewing the/ person . This room is normally free , which will be avaliable and permission should be acceptable .
Location - meeting room ( M17 )
Checks :
Accessibility - lot of space , quite , easy to bring in equipment
Electrics - blinds to vary lighting conditions , plugs in corners
H&S - quite safe , move tables if needed.
Evaluation - theres space but may be tables and things in the way so may not be good for final filming.
Location - T1
Checks :
Accessibility - quite , spacious , surrounding computers in background , easy to bring in equipment but many table and chairs in the room / may get in the way if positioned a certain way.
Elecrtics -bright lighting , plugs and wires behind computers.
H&S - wires in computers but may be tangled up , and tables and chairs may be in the way
theres space but may be tables and things in the way so may not be good for final filming.
Evaluation - a lot of room , bright lighting so filming won't be so dark , easy to get equipment in but may be things in the way if a lesson was being held.
Location- SDC D6
Checks
quiet , quite small room - hard for a lot of equipment but will fit camera
Electrics - no natural light but there is good artificial light so good for filming
H&S - Its cramped so you might trip up and injure yourself if a lot of equipment used
Evaluation - small room , hard to get equipment in , and a lot of people , no natural light , may have to book if being used.
In conclusion our team decided, that we will be filming inside the atrium, and drama room if needed.
The reason's being are that the atrium has a good source of natural lighting, its spacious and artificial lighting is still available in the atrium and drama room.
Sunday, 15 April 2012
What is required when making the video advertisement
Already accessable to us at school..
- Video camera
- Tripod
- Lighting
- Props (draws)
- Editing software
- Camera batteries
- Camera film/Dvd
- Microphone
- DSLR (for any still image if required)
- Computers
- USB cable to connect the camera to computer
- Paper and pens (Any mintues or notes need to be taken)
Needs to be specially orderd..
- Dv tape
Interview with the designer
As me and Amber done the research of looking into the rooms where to film the advertisement, Rianna and Elliot were off filming the designer talking about how he made chest of draws.
Here is the interview
http://www.youtube.com/watch?v=-ApqPVdMJA4&feature=player_embedded
Here is the interview
http://www.youtube.com/watch?v=-ApqPVdMJA4&feature=player_embedded
Our video commercial
We are going to make an advertisement for the chest of drawers. It is a unique product originally designed and will help promote the designer. We will be doing this in our group dividing up the responsibilities, I'm working with Elliot, Amber and Rianna.
The advert we intend on making will feature the drawers itself and have actors acting out a scenario scene that will keep viewers interested, and gain interest of the product itself and make it memorable.
This is our working schedule
Teaching & Learning Schedule : ( March )
WK 2 Monday 19th period 3 Lesson 1 Plans
WK 2 Monday 19th period 4 lesson 2 eqipment , materials & contigency plans
WK 2 Tuesday 20th period 3 lesson 3 production , schedule & diary
WK 2 Thursday 22nd period 3 lesson 4 recce
WK 1 Wednesday 28th Period 1 lesson 5 risk assessment & hazards
WK 1 Thursday 29th period 3 Lesson 6 Writing copy and production paper edit , script & storyboard
Easter Break : ( April )
WK 2 Monday 16th period 3 lesson 7 Working Practices ( incl. Logging shots )
WK 2 Monday 16th Period 4 Lesson 8 camera and sound
WK 2 Tuesday 17th Period 3 Lesson 9 (filming finished by 19th)
WK 2 Thursday 19th Period 3 Lesson 10 Editing & Edit Record of dicisions and solutions ( HW Finish Edit ) Consolidation of Production Diaries
WK 1 Wednesday 25th Period 1 Lesson 11 Evaluate Production Process
WK 1 Thursday 26th Period 3 Lesson 12 Evaluate of Final Product
The advert we intend on making will feature the drawers itself and have actors acting out a scenario scene that will keep viewers interested, and gain interest of the product itself and make it memorable.
This is our working schedule
Teaching & Learning Schedule : ( March )
WK 2 Monday 19th period 3 Lesson 1 Plans
WK 2 Monday 19th period 4 lesson 2 eqipment , materials & contigency plans
WK 2 Tuesday 20th period 3 lesson 3 production , schedule & diary
WK 2 Thursday 22nd period 3 lesson 4 recce
WK 1 Wednesday 28th Period 1 lesson 5 risk assessment & hazards
WK 1 Thursday 29th period 3 Lesson 6 Writing copy and production paper edit , script & storyboard
Easter Break : ( April )
WK 2 Monday 16th period 3 lesson 7 Working Practices ( incl. Logging shots )
WK 2 Monday 16th Period 4 Lesson 8 camera and sound
WK 2 Tuesday 17th Period 3 Lesson 9 (filming finished by 19th)
WK 2 Thursday 19th Period 3 Lesson 10 Editing & Edit Record of dicisions and solutions ( HW Finish Edit ) Consolidation of Production Diaries
WK 1 Wednesday 25th Period 1 Lesson 11 Evaluate Production Process
WK 1 Thursday 26th Period 3 Lesson 12 Evaluate of Final Product
Ideas for location of filming advertisement
As part of a task set for our group, me and Amber went around the school looking for potential classrooms to film our advertisemnt of the chest of drawers.
Whilst out looking around the school for rooms that would be a good place to film in, we had each 2 sheets to fill in. We had to check the lighting is suitable and if there are any safety objects that could make the room unsuitable to film in. This is called the recce. We came across these and shortlisted these rooms for the filming to take place in them.
- Classroom
Whilst out looking around the school for rooms that would be a good place to film in, we had each 2 sheets to fill in. We had to check the lighting is suitable and if there are any safety objects that could make the room unsuitable to film in. This is called the recce. We came across these and shortlisted these rooms for the filming to take place in them.
- Classroom
- SDC
- Library
- Drama studio
- Atrium
- Study room
Then we completed a risk assesment form for each room and wrote down what we need to consider for filming in each room.
Things to consider when in locations. (RECCE)
- Lighting
- Avaliability
- Health and safety
- Getting permission
- Hazards
- Suitability
- Sound
- A second plan
- Repeat visits to check.
Working title and Product description.
In our group consisting of Amber, Elliot, Rianna and myself, we had the option to chose between two products to advertise for our advert we have to make. Those options were a chest of drawers and a saddle testing seat. Our group chose the drawers. We came up with this decision because we all agreed that they would be wanted by a larger audience as nearly every household in the UK have drawers, so our advert will be more successful because everyone may need drawers. Also the drawers that Steven designed look new, fresh and modern and this fact will help sell the product because it will appeal.
This is a picture of the chest of drawers our group is going to advertise.
Project name; Our group have decided to call the chest of drawers we are advertising, Blockmiester drawers.
Product Description; The chest of drawers are a brand new, hand made, shiny and white product that features one main drawer where you can put items in. On top of the drawers there is also space to store items on. For example a woman/ teenage girl would put their make-up and Mirror etc on top. Other examples you can put on the drawers are lamps or a laptop. The drawers contain a long, slim silver handle to open them up with, and it will be easier because the handle will be easy to grip. These drawers would fit in well with a house and look suitable for a living room / bedroom. A bad factor of the product taking up a lot of space could make it decrease the amount of potential customers for the product because they may feel put off it takes up alot of the room.
The reason why our group choose this product to advertise was because it looks appealing and is something that people would be interested in buying as it is a vital object in nearly all homes around the world. The design would suggest that it was produced for the use of teenagers and young adults. This is because it doesn't look as if an older age group would find this interesting.
This is a picture of the chest of drawers our group is going to advertise.
Project name; Our group have decided to call the chest of drawers we are advertising, Blockmiester drawers.
Product Description; The chest of drawers are a brand new, hand made, shiny and white product that features one main drawer where you can put items in. On top of the drawers there is also space to store items on. For example a woman/ teenage girl would put their make-up and Mirror etc on top. Other examples you can put on the drawers are lamps or a laptop. The drawers contain a long, slim silver handle to open them up with, and it will be easier because the handle will be easy to grip. These drawers would fit in well with a house and look suitable for a living room / bedroom. A bad factor of the product taking up a lot of space could make it decrease the amount of potential customers for the product because they may feel put off it takes up alot of the room.
The reason why our group choose this product to advertise was because it looks appealing and is something that people would be interested in buying as it is a vital object in nearly all homes around the world. The design would suggest that it was produced for the use of teenagers and young adults. This is because it doesn't look as if an older age group would find this interesting.
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