Our groups primary target audience for our advert is mainly 20-30 year old males. The reason we choose this is because i think the drawers look fresh and the type of design that a younger person may be interested in. There is suitable space for personal things belonging to them, and space to put products on top which they may need. For example, first time home buyers will be interested.
The secondary audience are people it may appeal to after the primary target audience.
I think these drawers may appeal for university students where the age starts at 18. I think this because they are suitable to fit in the halls of rooms that people will be staying in. It has room for their books which they will need for studies. Another secondry type of auidence i think it may suit are older people who will have collected alot of things through out their life.
Below i have done a target market profile for the drawers.
Age: Between 20 - 30
Gender: Aimed at males (but females will buy aswell)
Race: All races will be interested
Class status: Middle class
Sexuality: All sexualitys
Regional identitys: All religions
Ability and disablity: The product is suitable for people in wheelchairs as it is wheelchair height.
No comments:
Post a Comment