1 - Planning
2 - Diary
3 - Risk Assessment
4 - Production
5 - Evaluation
Thursday, 26 April 2012
What makes a successful advert
- Slogans
- Famous voice overs and actors
- Humour
- Catchy Jingles / songs
- Something that sticks in your mind and you can remember
Why do people make adverts?
To brand their product to get it well known to the public in order for it to sell and it to make money or create awareness of it.
When making an advert they need to think about many steps
- Target audience brief
- Brief of product
- Costs
- Regulations
- Production
- Story Boarding
- Editing
- Representation
- Famous voice overs and actors
- Humour
- Catchy Jingles / songs
- Something that sticks in your mind and you can remember
Why do people make adverts?
To brand their product to get it well known to the public in order for it to sell and it to make money or create awareness of it.
When making an advert they need to think about many steps
- Target audience brief
- Brief of product
- Costs
- Regulations
- Production
- Story Boarding
- Editing
- Representation
Monday, 16 April 2012
Recce - Location
Location - Atrium / Drama studio (south block)
Checks :
Accessibility - The room is quite big and has lot's of space to do activities in including filming and preforming. It is easy to get equipment inside e.g. camera and tripod etc which are needed for filming.
Electrics - The room has bright lighting which is natural as it is from the roof which is a see through glass roof. The room also contains extra spot lights if needed.
H&S - There may be a table or some chairs in the room , but they are easy to remove from location if not needed whilst filming.
Evaluation :
The sound is good quality. There is a lot of space which will be good for extra equipment to bring in if needed. The room is quite bright which will be good for filming / interviewing the/ person . This room is normally free , which will be avaliable and permission should be acceptable .
Location - meeting room ( M17 )
Checks :
Accessibility - lot of space , quite , easy to bring in equipment
Electrics - blinds to vary lighting conditions , plugs in corners
H&S - quite safe , move tables if needed.
Evaluation - theres space but may be tables and things in the way so may not be good for final filming.
Location - T1
Checks :
Accessibility - quite , spacious , surrounding computers in background , easy to bring in equipment but many table and chairs in the room / may get in the way if positioned a certain way.
Elecrtics -bright lighting , plugs and wires behind computers.
H&S - wires in computers but may be tangled up , and tables and chairs may be in the way
theres space but may be tables and things in the way so may not be good for final filming.
Evaluation - a lot of room , bright lighting so filming won't be so dark , easy to get equipment in but may be things in the way if a lesson was being held.
Location- SDC D6
Checks
quiet , quite small room - hard for a lot of equipment but will fit camera
Electrics - no natural light but there is good artificial light so good for filming
H&S - Its cramped so you might trip up and injure yourself if a lot of equipment used
Evaluation - small room , hard to get equipment in , and a lot of people , no natural light , may have to book if being used.
In conclusion our team decided, that we will be filming inside the atrium, and drama room if needed.
The reason's being are that the atrium has a good source of natural lighting, its spacious and artificial lighting is still available in the atrium and drama room.
Checks :
Accessibility - The room is quite big and has lot's of space to do activities in including filming and preforming. It is easy to get equipment inside e.g. camera and tripod etc which are needed for filming.
Electrics - The room has bright lighting which is natural as it is from the roof which is a see through glass roof. The room also contains extra spot lights if needed.
H&S - There may be a table or some chairs in the room , but they are easy to remove from location if not needed whilst filming.
Evaluation :
The sound is good quality. There is a lot of space which will be good for extra equipment to bring in if needed. The room is quite bright which will be good for filming / interviewing the/ person . This room is normally free , which will be avaliable and permission should be acceptable .
Location - meeting room ( M17 )
Checks :
Accessibility - lot of space , quite , easy to bring in equipment
Electrics - blinds to vary lighting conditions , plugs in corners
H&S - quite safe , move tables if needed.
Evaluation - theres space but may be tables and things in the way so may not be good for final filming.
Location - T1
Checks :
Accessibility - quite , spacious , surrounding computers in background , easy to bring in equipment but many table and chairs in the room / may get in the way if positioned a certain way.
Elecrtics -bright lighting , plugs and wires behind computers.
H&S - wires in computers but may be tangled up , and tables and chairs may be in the way
theres space but may be tables and things in the way so may not be good for final filming.
Evaluation - a lot of room , bright lighting so filming won't be so dark , easy to get equipment in but may be things in the way if a lesson was being held.
Location- SDC D6
Checks
quiet , quite small room - hard for a lot of equipment but will fit camera
Electrics - no natural light but there is good artificial light so good for filming
H&S - Its cramped so you might trip up and injure yourself if a lot of equipment used
Evaluation - small room , hard to get equipment in , and a lot of people , no natural light , may have to book if being used.
In conclusion our team decided, that we will be filming inside the atrium, and drama room if needed.
The reason's being are that the atrium has a good source of natural lighting, its spacious and artificial lighting is still available in the atrium and drama room.
Sunday, 15 April 2012
What is required when making the video advertisement
Already accessable to us at school..
- Video camera
- Tripod
- Lighting
- Props (draws)
- Editing software
- Camera batteries
- Camera film/Dvd
- Microphone
- DSLR (for any still image if required)
- Computers
- USB cable to connect the camera to computer
- Paper and pens (Any mintues or notes need to be taken)
Needs to be specially orderd..
- Dv tape
Interview with the designer
As me and Amber done the research of looking into the rooms where to film the advertisement, Rianna and Elliot were off filming the designer talking about how he made chest of draws.
Here is the interview
http://www.youtube.com/watch?v=-ApqPVdMJA4&feature=player_embedded
Here is the interview
http://www.youtube.com/watch?v=-ApqPVdMJA4&feature=player_embedded
Our video commercial
We are going to make an advertisement for the chest of drawers. It is a unique product originally designed and will help promote the designer. We will be doing this in our group dividing up the responsibilities, I'm working with Elliot, Amber and Rianna.
The advert we intend on making will feature the drawers itself and have actors acting out a scenario scene that will keep viewers interested, and gain interest of the product itself and make it memorable.
This is our working schedule
Teaching & Learning Schedule : ( March )
WK 2 Monday 19th period 3 Lesson 1 Plans
WK 2 Monday 19th period 4 lesson 2 eqipment , materials & contigency plans
WK 2 Tuesday 20th period 3 lesson 3 production , schedule & diary
WK 2 Thursday 22nd period 3 lesson 4 recce
WK 1 Wednesday 28th Period 1 lesson 5 risk assessment & hazards
WK 1 Thursday 29th period 3 Lesson 6 Writing copy and production paper edit , script & storyboard
Easter Break : ( April )
WK 2 Monday 16th period 3 lesson 7 Working Practices ( incl. Logging shots )
WK 2 Monday 16th Period 4 Lesson 8 camera and sound
WK 2 Tuesday 17th Period 3 Lesson 9 (filming finished by 19th)
WK 2 Thursday 19th Period 3 Lesson 10 Editing & Edit Record of dicisions and solutions ( HW Finish Edit ) Consolidation of Production Diaries
WK 1 Wednesday 25th Period 1 Lesson 11 Evaluate Production Process
WK 1 Thursday 26th Period 3 Lesson 12 Evaluate of Final Product
The advert we intend on making will feature the drawers itself and have actors acting out a scenario scene that will keep viewers interested, and gain interest of the product itself and make it memorable.
This is our working schedule
Teaching & Learning Schedule : ( March )
WK 2 Monday 19th period 3 Lesson 1 Plans
WK 2 Monday 19th period 4 lesson 2 eqipment , materials & contigency plans
WK 2 Tuesday 20th period 3 lesson 3 production , schedule & diary
WK 2 Thursday 22nd period 3 lesson 4 recce
WK 1 Wednesday 28th Period 1 lesson 5 risk assessment & hazards
WK 1 Thursday 29th period 3 Lesson 6 Writing copy and production paper edit , script & storyboard
Easter Break : ( April )
WK 2 Monday 16th period 3 lesson 7 Working Practices ( incl. Logging shots )
WK 2 Monday 16th Period 4 Lesson 8 camera and sound
WK 2 Tuesday 17th Period 3 Lesson 9 (filming finished by 19th)
WK 2 Thursday 19th Period 3 Lesson 10 Editing & Edit Record of dicisions and solutions ( HW Finish Edit ) Consolidation of Production Diaries
WK 1 Wednesday 25th Period 1 Lesson 11 Evaluate Production Process
WK 1 Thursday 26th Period 3 Lesson 12 Evaluate of Final Product
Ideas for location of filming advertisement
As part of a task set for our group, me and Amber went around the school looking for potential classrooms to film our advertisemnt of the chest of drawers.
Whilst out looking around the school for rooms that would be a good place to film in, we had each 2 sheets to fill in. We had to check the lighting is suitable and if there are any safety objects that could make the room unsuitable to film in. This is called the recce. We came across these and shortlisted these rooms for the filming to take place in them.
- Classroom
Whilst out looking around the school for rooms that would be a good place to film in, we had each 2 sheets to fill in. We had to check the lighting is suitable and if there are any safety objects that could make the room unsuitable to film in. This is called the recce. We came across these and shortlisted these rooms for the filming to take place in them.
- Classroom
- SDC
- Library
- Drama studio
- Atrium
- Study room
Then we completed a risk assesment form for each room and wrote down what we need to consider for filming in each room.
Things to consider when in locations. (RECCE)
- Lighting
- Avaliability
- Health and safety
- Getting permission
- Hazards
- Suitability
- Sound
- A second plan
- Repeat visits to check.
Working title and Product description.
In our group consisting of Amber, Elliot, Rianna and myself, we had the option to chose between two products to advertise for our advert we have to make. Those options were a chest of drawers and a saddle testing seat. Our group chose the drawers. We came up with this decision because we all agreed that they would be wanted by a larger audience as nearly every household in the UK have drawers, so our advert will be more successful because everyone may need drawers. Also the drawers that Steven designed look new, fresh and modern and this fact will help sell the product because it will appeal.
This is a picture of the chest of drawers our group is going to advertise.
Project name; Our group have decided to call the chest of drawers we are advertising, Blockmiester drawers.
Product Description; The chest of drawers are a brand new, hand made, shiny and white product that features one main drawer where you can put items in. On top of the drawers there is also space to store items on. For example a woman/ teenage girl would put their make-up and Mirror etc on top. Other examples you can put on the drawers are lamps or a laptop. The drawers contain a long, slim silver handle to open them up with, and it will be easier because the handle will be easy to grip. These drawers would fit in well with a house and look suitable for a living room / bedroom. A bad factor of the product taking up a lot of space could make it decrease the amount of potential customers for the product because they may feel put off it takes up alot of the room.
The reason why our group choose this product to advertise was because it looks appealing and is something that people would be interested in buying as it is a vital object in nearly all homes around the world. The design would suggest that it was produced for the use of teenagers and young adults. This is because it doesn't look as if an older age group would find this interesting.
This is a picture of the chest of drawers our group is going to advertise.
Project name; Our group have decided to call the chest of drawers we are advertising, Blockmiester drawers.
Product Description; The chest of drawers are a brand new, hand made, shiny and white product that features one main drawer where you can put items in. On top of the drawers there is also space to store items on. For example a woman/ teenage girl would put their make-up and Mirror etc on top. Other examples you can put on the drawers are lamps or a laptop. The drawers contain a long, slim silver handle to open them up with, and it will be easier because the handle will be easy to grip. These drawers would fit in well with a house and look suitable for a living room / bedroom. A bad factor of the product taking up a lot of space could make it decrease the amount of potential customers for the product because they may feel put off it takes up alot of the room.
The reason why our group choose this product to advertise was because it looks appealing and is something that people would be interested in buying as it is a vital object in nearly all homes around the world. The design would suggest that it was produced for the use of teenagers and young adults. This is because it doesn't look as if an older age group would find this interesting.
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